Support Center | The Basics | Getting Started - Sending Email Campaigns

Getting Started - Sending Email Campaigns

Campaign Monitor for Salesforce is an integration built by Beaufort 12. Our application allows you to personalise emails and report on customer behaviour by seamlessly syncing data between Campaign Monitor and your Salesforce Org. Campaign Monitor allows you to design and send your email campaigns. Once a campaign has been sent, view the results directly in Salesforce. Should a person unsubscribe from an email both systems will be updated.

Beaufort 12 is a separate company from Campaign Monitor. If you have questions about Campaign Monitor, please reach out to them directly
(support site).

The video below is a full overview of Campaign Monitor for Salesforce. If you are keen to get going and have installed Campaign Monitor for Salesforce skip to the steps below.

Click to play

Getting Started

This process has four parts to it:

  1. Creating a Subscriber List

  2. Adding your Salesforce records to a Campaign Monitor Subscriber List

  3. Creating and sending an email campaign

  4. View the results of the campaign

If you are new to Campaign Monitor please ensure you are set up - this includes verifying your account and optionally setting up your email domain. If you have questions about Campaign Monitor, please reach out to them directly (support site).

1. Creating a Subscriber List

If you already have a Subscriber List in Campaign Monitor you can skip to step 2.

To create a new Campaign Monitor Subscriber List from your Salesforce account:

  1. In Salesforce, click the app menu at the top right, then select Campaign Monitor.

  2. Click the Subscriber Lists tab (this is the Salesforce tab, not the Campaign Monitor screen).

  3. Click New.

  4. Enter a Name for the list.

  5. Click Create List.

Click to play

Once you have clicked the Create List the subscriber list will be instantly created in both Salesforce and Campaign Monitor.

2. Adding Salesforce Records

The best way to import your Salesforce records into Campaign Monitor is via our Import Wizard.

  1. Select the subscriber list you want to work with by going to the subscriber list tab.  Then click the label of the list e.g. SL-0001.

  2. Now click Import Wizard then click the New Import button.

  3. The wizard will appear asking you to select between a Salesforce report, list view or SOQL statement.

  4. Next map Salesforce fields to Campaign Monitor custom fields.  If you already have custom fields in Campaign Monitor, these will appear.  If not you can create them from this screen. If you choose to map a Salesforce Contact or Lead Id we will use this to match records instead of an email address.

  5. The wizard allows you to immediately start the import, set up a schedule for future runs or both.  

Click to play

Once started you can view it’s progress on the Import Wizard screen. When the import is completed the subscribers will be in your subscriber list and ready to use in your mass email/campaign.

There are several ways to add Salesforce records to Campaign Monitor. These include using subscriber rules and buttons listed on the primary Contact and Lead object.

3. Creating and sending an email Campaign from Campaign Monitor

You can access Campaign Monitor directly in Salesforce via the Campaign Monitor tab. To create and send an email Campaign refer to this support article.

4. Viewing the results in Salesforce

Once you have sent your email campaign tracking data will flow back into Salesforce. Navigate to a Salesforce Contact or Lead to see email tracking stats (opens, clicks etc).

You can also run Salesforce reports and dashboards on the email tracking records.

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